Our Story

Swan Events was founded through a desire to create the best possible events, conferences and publications.

Founders, Karen and Peter have worked together for more than 20 years and organised exhibitions and conferences all over the world.  Experience, knowledge and a genuine desire to help lie at the heart of everything that Swan Events delivers.

The Swan team is built with staff and associates who have worked together for many years and who share an ethos and commitment.  Everyone you deal with at Swan knows their trade and takes personal responsibility for what they do.

Swan Events is part owner of Upgrade Publishing.   In collaboration we have created a range of websites, newsletters and magazines to extend our activities and serve our communities throughout the year.


EAG Expo

EAG International

2010 – Swan Events launched and managed EAG International on behalf of UK trade association BACTA.  Providing a turnkey service, Swan Events deliver this annual which continues to grow in stature and importance.

Visitor Attractions Expo

2015 – Swan launches Visitor Attractions Expo on behalf of BACTA and in conjunction with UK trade association BALPPA.

Global Glamping Summit

Global Glamping Summit - Denver

2017 – Swan Events launch the first dedicated glamping event in the USA. A conference based event, the Global Glamping Summit – Denver will bring together the leading experts and operators in the fledgling American market.

The Autumn Coin-Op Show

2015 – Swan launches the Autumn Coin-Op Show in direct response to the to the needs of the industry.

The Glamping Show

2015 – Swan Events launch the first and only trade event dedicated to this innovative and dynamic sector


Holiday Parks Management

2006 – Holiday Parks Management is launched as the first trade  magazine for the holiday parks, campsite and caravan site sectors.

Glamping Business

2016 – Upgrade Publishing delivers the first trade magazine, newsletter and website dedicated to the glamping sector.

International Glamping Business Suppliers directory

March 2018 – International Glamping Business Magazine, will publish a Suppliers Directory for glamping operators.